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1 creating an atmosphere
Военный термин: создание атмосферы, создающий атмосферуУниверсальный англо-русский словарь > creating an atmosphere
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2 creating an atmosphere
English-Russian military dictionary > creating an atmosphere
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3 creating an atmosphere
English-Russian dictionary of terms that are used in computer games > creating an atmosphere
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4 creating
создающий; создание -
5 emotional
MARKETING (reaction, response) émotionnel(elle)emotional purchase achat m d'émotionThe importance of image in fashion retailing cannot be underestimated: "It is 90% an emotional purchase," says Kindleysides. His view is supported by academic research: "Store design in this market … is crucial in the first place for attracting customers to the store and then for creating the right atmosphere for purchase."
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6 create
1. v создавать, творить2. v ирон. творить, заниматься творчеством3. v вызывать, произвести4. v офиц. возводить в звание; присваивать титул5. v разг. волноваться, суетиться6. v разг. поднимать шум, устраивать бучуСинонимический ряд:1. conceive (verb) conceive; concoct; devise; formulate2. found (verb) constitute; establish; found; institute; organise; organize; set up; start3. make (verb) beget; build; construct; effect; engender; erect; father; forge; form; generate; hatch; make; parent; procreate; produce; sire; spawn4. originate (verb) author; bring into being; cause; develop; give birth to; invent; occasion; originate5. produce (verb) compose; produce; writeАнтонимический ряд: -
7 corporate climate
Gen Mgtthe environment created by the managerial style and attitudes that pervade an organization. Corporate climate is strongly linked to corporate culture in creating the general feeling and atmosphere of an organization. The climate within an organization can affect aspects such as productivity, creativity, and customer focus, and each organization needs to create a climate that will facilitate organizational success. -
8 sea circulation
циркуляция морской воды
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[ http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]EN
sea circulation
Large-scale horizontal water motion within an ocean. The way energy from the sun, stored in the sea, is transported around the world. The currents explain, for example, why the UK has ice-free ports in winter, while St. Petersburg, at the same latitude as the Shetland Islands, needs ice breakers. Evidence is growing that the world's ocean circulation was very different during the last ice age and has changed several times in the distant past, with dramatic effects on climate. The oceans are vital as storehouses, as they absorb more than half the sun's heat reaching the earth. This heat, which is primarily absorbed near the equator is carried around the world and released elsewhere, creating currents which last up to 1.000 years. As the Earth rotates and the wind acts upon the surface, currents carry warm tropical water to the cooler parts of the world. The strength and direction of the currents are affected by landmasses, bottlenecks through narrow straits, and even the shape of the sea-bed. When the warm water reaches polar regions its heat evaporates into the atmosphere, reducing its temperature and increasing its density. When sea-water freezes it leaves salt behind in the unfrozen water and this cold water sinks into the ocean and begins to flow back to the tropics. Eventually it is heated and begins the cycle all over again. (Source: MGH / WRIGHT)
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Англо-русский словарь нормативно-технической терминологии > sea circulation
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